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Don’t waffle: It’s time to review your mid-year Marketing roadmaps
As we close-in on the midway point of 2011, we are getting the opportunity to sit down with most of our clients and review the status of their Marketing roadmaps that we helped outline at the close of...
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Admerica AAF National Conference Recap: Creativity, Culture and Planking
I recently attended Admerica! (the conference formerly known as the AAF National Conference) and thought I’d share some key insights I captured from the event. It was great to see old friends, make new...
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Phil McKinney, VP and CTO at HP delivers keynote at PureMatter offsite
Phil talking with PureMatter at the Computer History Museum “The Innovation Guru” by Vanity Fair. “The Gadget Guy” by MSNBC and FOX. One of the “25 Most Influential People in Mobile Tech” by Laptop...
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Right Brain vs. Left Brain: Schizophrenic Marketing Unplugged
The age-old right brain vs. left brain, a common theory of the structure and functions of our mind suggests that the two different sides of the brain control two different “modes” of thinking. It also...
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I Went to CES and All I Got Was This Blog Post
I’m a marketer on one hand and a tech geek on the other, so you can imagine how stoked I was to attend my first CES (Consumer Electronic Show) in Vegas last week. My inner geek was like a kid in a...
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The New Marketer’s Adhesive: What Makes It Stick
The other night I was helping my son glue his green army men back together. We had several glues to choose from, and picking the right one for the task at hand was more difficult than we’d bargained...
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How to Find Content that Doesn’t Suck
So much content, so little time. When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based...
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Social Cocooning: A Digital Reality
We’re social creatures by nature. Much of our social interaction has now moved online, but the fact remains, we crave community, communication and connection with others. The rise of social networks...
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PureMatter Earns Five National ADDY® Finalist Spots
SAN JOSE, CA, APRIL 11, 2012 – PureMatter Marketing, Silicon Valley’s leading new media agency, earned five national ADDY finalist spots in the District 14 regional ADDY competition, sponsored by the...
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Be a Brand of Attraction
The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this,...
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An Ice Cream Truck that Tweets and Other Tales from Ben & Jerry’s
Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers....
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